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This is Sergei Medvedev personal case:

In January 2019, when the crypto world seemed to be on the brink of collapse, Cointelegraph faced a pivotal moment. Here's the story of how Sergei steered the ship through troubled waters to uncharted territories of growth and global dominance.

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Transforming Cointelegraph: Strategic Vision and Execution
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Market Challenge:
  • Bitcoin, the poster child of cryptocurrencies, saw a staggering drop from its highs. From close to $20,000 in its prime, the coin had slumped by about 84% in the 2018-2019 bear market, hovering just over the $3,200 mark.

Organizational Challenge:
  • Monthly visitors weren't crossing the 800k mark.
  • Monthly financial hemorrhage exceeded the 5-figure number.
  • Management, previously a strength, had become a glaring weakness.

Sergei's thesis was clear: Globalize, Optimize, and Innovate.

The Prelude: A Storm Brewing
Source: https://cointlegraph.com
  • Almost the entire team saw a revamp, with an emphasis on inducting go-getters.
  • SEO wasn't just optimized; it was transformed, ensuring Cointelegraph was where crypto enthusiasts were searching.
  • The birth of the SMM division gave a fresh impetus to social media outreach.
  • A global development division crystallized to provide support across the board.
  • Sales weren't just recovered; they were supercharged, thanks to a rejuvenated agent network and morale-boosting initiatives.
Organizational Overhaul: From Chaos to Symphony
Source: https://cointlegraph.com
Going Global: Cointelegraph Takes Flight
  • Branches sprouted in global crypto hotspots: China, Korea, Japan, Brazil, Argentina, Turkey, and Germany.
  • The results spoke for themselves: A jaw-dropping 300% increase in cumulative traffic.

Financial Acrobatics: From Red to Green
  • A reinvention of the sales blueprint.
  • From being in the red to achieving profitability by September 2019.
  • And the crescendo? Six-figure monthly profits by April 2021.

Against The Tide: Market Impact
  • Monthly user base swelled to 19 million.
  • A notable coup was an exclusive with CZ for mainland China, accompanied by interviews with crypto luminaries like Mike Novogratz and Arthur Hayes.
Global Rise & Financial Triumph
Source: https://cointlegraph.com
Comparative Analysis:
Standing Tall Against The Giants
  • Cultural Quagmire: Sergei's transparent and inclusive approach dissolved initial resistance to change.
  • Geo-Political Minefields: In-depth research and local liaisons ensured Cointelegraph remained on the right side of the law in new territories.
  • SEO Wildcards: A dedicated SEO team stayed a step ahead of algorithm changes.
  • Market Whirlwinds: Diversified revenue streams insulated against crypto volatility.
  • Technical Pitfalls: Investing in top-tier tech infrastructure ensured smooth sailing
Mastering The Elements: Risk Management
Source: https://cointlegraph.com
Cointelegraph's ascent from a specialized corner to the pinnacle of crypto journalism underscores the profound impact of foresight, strategic outreach, and adaptability. Its global expansion and indelible market imprint are testaments to this transformative journey. The pivotal contributions of seasoned professionals, such as Sergei, have been instrumental in this evolution. As the founder of SHFTD, I've always valued the rich expertise that veterans bring to the table. Sergei's insights and experience have been invaluable to our endeavors. In this ever-evolving crypto realm, leaning on the wisdom of those who have walked the path before becomes not just an advantage, but a necessity. It fortifies our mission, ensuring SHFTD remains a vanguard in the crypto universe, continually setting benchmarks and leading by example.
Leadership Through Experience
Source: https://cointlegraph.com
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SERGEI MEDVEDEV
FOUNDER
With over eight years of experience in the Web3 market, Sergei has focused on expanding the biggest global brands. He has driven the growth of the largest Web3 media companies, namely Cointelegraph and Mpost, which together command an annual audience of over 200 million unique users.
Let’s make this shift together and be 10 steps ahead of competitors!
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